PT Kirana Megatara Tbk Successfully Delivers EUDR-Compliant SIR to Europe
PT Kirana Megatara Tbk (hereinafter referred to as “KM”), the leading Indonesian rubber company, has repeatedly achieved another significant milestone within the industry, following the successful shipment of European Union Deforestation Regulation (EUDR)-compliant Standard Indonesian Rubber (SIR) to the European market. By aligning production practices with environmental responsibility, KM has not only enhanced its global competitiveness, but also contributed positively to the broader sustainability agenda.
The inaugural shipment on May 31, 2024, from PT New Kalbar Processors, Pontianak, West Kalimantan, signifies a pivotal moment for the company, marking its readiness to meet demanding EUDR requirements. With its 13 out of 14 factories already successfully exporting compliant products to various European countries since January 2024, KM is well positioned to complete its comprehensive compliance strategy, with the 14th factory scheduled to commence shipments by June 2024.
KM’s CEO, Martinus Sinarya, conveyed, “Europe is a crucial market for us, and the success of these shipments demonstrates that our rubber products are highly competitive in global markets. We will continue to strive towards maintaining and enhancing customer’s trust, not merely in Europe, but throughout the globe by committing to the sustainability principles in which our operations are established on.”
Furthermore, KM’s Chief Operation Officer, Hendy Endarwan, expressed his pride in this achievement, stating, “The inaugural shipment of EUDR-compliant SIR to Europe is the result of collective effort and dedication of the entire team. We are committed to continuously improving the quality of our products and ensuring that every stage of production adheres to stringent international standards. Not only is this a success for our company, it is also a significant step towards environmental sustainability.”
Chief Sustainability Officer, Widyantoko Sumarlin, highlights that this milestone is an irrevocable proof that KM’s products are not only high in quality, but also compliant with the global sustainability standards. He further stated that the company is highly dedicated towards continuously implementing responsible production practices, with all factories under the company investing heavily in infrastructure and technology to ensure that their production processes promotes long-term sustainability.
Beyond the economic significance, this achievement has far-reaching implications for environmental preservation and social development. Every factory operating under KM provides employment opportunities and stimulates economic growth in their respective regions. By prioritizing sustainability and environmental responsibility, KM does not only reinforce its position as a market leader, but also sets a precedent for sustainable business practices within the rubber industry. The company's proactive approach in meeting and exceeding regulatory standards has garnered commendation from stakeholders, both domestically and globally, further enhancing its reputation as a responsible corporate entity committed to combating climate change and deforestation.
Looking ahead, PT Kirana Megatara Tbk remains steadfast in its vision to champion sustainability and environmental responsibility while fostering economic and social growth in Indonesia. Through its exemplary leadership and steadfast commitment to sustainable practices, the company continues to pave the way for a more sustainable future, setting a benchmark for industry peers to emulate.